September was a whirlwind month for social media marketing news, particularly for social media leaders Twitter and Facebook. While those sites are optimizing their functionality to ring in a larger user base, it seems that search engine king Google has been left out of the picture, perhaps for a reason. Google rose to fame as…
Out of all the social media marketing platforms, Facebook is the one constantly pushing out new features. Earlier this month, Facebook closed down its controversial Beacon service, which tracked user activities on outside websites and reported the information to their friends. The service never caught on, as users were outraged about an invasion of privacy….
Google first mentioned Google Wave months ago at a conference and the buzz hasn’t stopped since. Google Wave is an in-browser communication tool that combines aspects of e-mail, Wiki, chat, social media networking and project management software that is set to release at the end of this month. It has an array of interesting features….
Nearly half of all brands actively use social media marketing and an astounding 75% of brands have increased their use of social media marketing for their company. This boost has been triggered by the changing habits of customers, with Nielsen reporting an increased use of social media marketing platforms to express opinions about products and…
A recent Nielsen Online study notes that people have tripled their time on social media networking sites, with nearly 17% of their online activity based on social media marketing platforms! That’s a 6% increase since this time last year. Major social media networking platforms (Twitter, Facebook, blogs) have seen an increase in time spent on…
As with every activity we participate in, there is a right and wrong way to do it. A blogger can write as many blogs as he wants to, but ideally he’d want an audience larger than himself reading it. In the social media marketing sphere, business blogging is great for bringing attention to a business,…
Social media marketing platforms are continually rolling out new features to make their sites more user-friendly, such as MySpace’s 2-way sync with Twitter and Facebook’s new tagging feature, among others. Now, those advertising on Facebook can expect an improvement on measuring how their ads perform because of a new multi-year partnership with Nielsen Co. that…
Social media darling Twitter has been earning plenty of press. With its valuation at a purported $1 billion, investors and users alike are eyeing the changes Twitter has to offer the social media marketing circuit. Application developers are looking for ways to optimize Twitter’s updates to other social media marketing platforms. Social media site MySpace…
Is there a relationship between your brand and social media marketing? Your brand is your company’s foundation and is key to building relationships with your target consumer. Your brand should clearly present what deliverables you’re capable of, and alter an individual’s perception and expectation of your company. With the economic slump, the competition for customers’…
We’re all about search engine optimization. So, what’s with all the social media posts? There is a link between search engine optimization and social media marketing. It’s more than just connecting your Twitter or Facebook to your main website. It’s something very simple that might escape your brilliance: simply being found! Being found is the…
