Many understand the concept of keyword research, but there’s an important step that is often skipped or missed. Many small businesses knows keywords are crucial to search engine optimization (SEO) efforts and follow the basics for keyword research. First, they check to see which keywords bring the most traffic and optimize accordingly. If they’re smart, they’ll optimize better for keywords that bring conversations to their site, not just those that drive traffic. This is fantastic, but in order to ensure that search engine optimization (SEO) efforts are maximized, we need to understand that keyword research requires more than analyzing the keywords that work for your site.
You must also consider the ones that aren’t being included on your keyword list. Not having a certain keyword can be the reason why your competitors are driving more traffic to their sites while you fall behind in the rankings. But, how can you find these keywords if you don’t know where to start?
1) Your competitors.
If you’re competing in similar products or services, your competitors are great sources to compare your keyword list to.
2) Customers.
Customers can provide a different viewpoint about what words they use to describe your products with. Ask them what they searched for when looking for your product and add these words to your list!
This will be a great aid to your search engine optimization (SEO) efforts because businesses often get caught up describing their products by specific brand names and models. This targets customers who already know what they want to buy or research! However, keep in mind that there are a good number of consumers who have no information about the products or services you offer! They are searching for general keywords that might lead them to your page.
Now, take into consideration these two tips if you aren’t doing them already! Tapping into these keywords can give your site the necessary push to maximize your search engine optimization (SEO) efforts.
Written by Daisy K.