Nowadays, companies rely on blogging in order for them to optimize their business online through SEO, and help drive a substantial number of traffic to their website. This way, business owners can basically entertain potential market while they disseminate essential information about what they offer.
Granted that you’ve acquired a decent number of visits for the first few months of blogging, how about for the next months or so? As a business owner, you should maintain, if not exceed the current traffic of your website to make your business rank. Sadly most of the time, blogs are being left afloat by blog moderators merely because they find it useless to update when nobody else is noticing it. The solution? Improve your blog articles.
So here’s a better question: “Is there a format for the Perfect Blog Post?” To answer this, YES! However, it’s up to you, being the boss, on how to effectively apply this to maintain and optimize your corporate blog.
Below are some of the tips… Or in this case, the format on how to create a perfect blog post:
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- Think of a unique, catchy title – Unlike books, readers DO judge a blog post by its title. Meaning if they think your blog may get a little too boring the moment they see the title, they wouldn’t even care not clicking the “Read More” button.
- Keep it simple and concise – Showing a bit of wit on some parts wouldn’t hurt, but once you’re in the topic zone, be sure to tackle and elaborate the subject as brief and simple as possible.
- Use bullets and numbers if necessary – Readers tend to skip and scan long blog post when they see one. In the event you think a certain paragraph needs to be chopped off using bullets or numbering, please do so rather than getting the gritty TL;DR (too long; didn’t read).
- Keyword stuffing is a great big no – This is pretty basic. Keyword stuffing is a dirty thing of the past in terms of SEO strategy. It is okay to use your keyword around 3 to 5 times depending on the length of your post, then scatter them equally, ideally on the title, first paragraph, tags, and links. You may use some of the free keyword density tools online for checking.
- Come up with keyword and keyphrase variations –If you are using a well-utilized set of keywords then chances are, keyword competition with other blog posts will be tight. As an option, try coining a variation or related words based on the main keyword to produce a unique search that will point to your blog post.
- Visuals do matter – Photos, videos, memes, graphs, charts and even your blog’s layout & color scheme will certainly add appeal to your post. But take into consideration the relevance of the photo to your post. As for the layout, make sure it looks business-like and downright presentable. No sparkling cursors, whatsoever.
- Make sure your post has lasting relevance – Evergreen content, that is. The principle of this is to retain the value of your article by means of infusing vital information which can be used for references relating to your future posts.
To sum up, creating the perfect blog post with effective SEO doesn’t necessarily mean it guarantees to boost your site’s online traffic. The formula does not stop there. Of course take into consideration the topic of your blog post, and how will it benefit the readers. As they say, “write for the readers, not for the ranking.”