Is Google+ a Hidden Gem for Your Business?

Internet marketing companies believed that Google+ does not have any impact on search engine optimization. It seemed like links shared on Google+ have no relevance. However, the impact of links shared on Google+ does have effect. Here are some reasons why Google+ is a hidden gem for your business.
Personalization
The direct way Google+ impacts search engine optimization is personalization. If someone follows you on Google+ and they see your posts, its Google search results go up. There could be changes in the personalized results on the search engine. Those who can see your post and help your post rank up on a search engine are the people who follow you on Google+ and the people who follow anyone who +1’s the content. This is a big deal. If you can build a strong audience of your own, or if you are an internet marketing company that can get +1 on shared content, you can get a lot of exposure to your target market. Moreover, people you exchange Gmails with may also lead to the personalization of results.
Google+ Post in the SERPs
Google+ can go beyond personalization. When you do a search in incognito mode, which means the results are not personalized, links shared and +1’d can still show up in a higher position. These can show up for people who are not logged in Google+. In other words, content originally created in Google+ rank highly in the results.
Google+ shares, +1s, and comments to the content can effectively affect the rank of the content, so internet marketing companies should openly use this. However, if the content is in total isolation, this does not impank rankings. It is possible that Google+ shared links do not have impact on the search results when you combine them with other social signals. This is just a possibility. However, it seems like Google is allowing page rank flow for some reason. Most internet marketers believe that this is just one improvement in processing natural language queries, especially when we look at Hummingbird, which is a complete rewrite of Google search engine platform. Hummingbird allows Google to better process signals other than links, like those from social sites. In other words, social signals are now important in SEO!