Google has a new feature that integrates with Amazon’s Multi-Channel Fulfillment (MCF) service. This feature assists retailers with presenting their shipping information on Google Shopping.
New Features
The integration brings several noteworthy features:
- Amazon Seller Central Form: Merchants using Amazon MCF can now connect their website to Google Merchant Center through an intake form available in Amazon Seller Central.
- Automatic Shipping Data: Google Merchant Center will automatically populate shipping information for MCF-fulfilled products, utilizing a new “Amazon MCF” shipping policy. This ensures more accurate and real-time shipping updates.
- Notifications and Alerts: Retailers will receive notifications in the Google Merchant Center regarding any discrepancies, product eligibility, and other important alerts, allowing for better management of shipping details.
How Can This Affect You?
According to Google, retailers offering faster shipping could see an improvement in their ad performance. Data suggests that merchants offering free shipping within three days or less may experience a 1.5% to 7.6% increase in click-through rates on Google Shopping ads in the US. Furthermore, conversion rates could rise between 1.9% and 7.2%. These numbers, based on data from June, indicate the potential impact of clear shipping expectations on reducing cart abandonment.
Why Does It Matter?
This partnership between Google and Amazon is a big leap for e-commerce. Amazon MCF is a service that lets sellers use Amazon’s fulfillment network for orders not placed on Amazon, while Google Merchant Center provides tools to manage how products are displayed on Google. This integration will help retailers with their shipping accuracy, which will lead to a better consumer experience and better-performing ads on Google Shopping.
If you want to stay updated with the latest e-commerce and digital marketing news, follow Cybertegic, a digital marketing agency in Pasadena. You can also bookmark our blog so you can always check our latest articles.
Source: Search Engine Journal
