Google will release six new features for Performance Max campaigns, including Google Ads’ optimization score, a favorite feature among advertisers.
This new update will make it easier and quicker for advertisers to improve their Performance Max campaign before it goes live.
Here are the six new features:
- Optimization Score
- Seasonality Adjustments
- Data Exclusions
- Advanced Location Targeting Controls
- Explanations
- Diagnostic Insights
1 – Optimization Score
The Optimization score will help advertisers find new ways to improve the Performance of their Performance Max campaigns. You can use this new feature to see whether your campaign has room for improvement. Check its recommendations to help you determine which apply to your ad campaigns to achieve better results.
2 – Seasonality Adjustments
Seasonality adjustments will help inform your bid strategy of changes you expect in conversion rates for future promotions or sales. You can use this feature to foresee any significant changes to conversion rates for seasonal periods, events, deals, or promotions.
3 – Data Exclusions
Data exclusions will prevent unintended issues with conversion tracking from affecting your bid strategy. This feature tells your campaign to ignore data from dates where you encountered issues with the conversion tracking.
4 – Advanced Location Targeting Controls
Advanced Location Targeting Controls will help you be more precise with your location targeting. To check this feature, go to campaign settings. Under the “Locations options,” you can find the option to target an audience based on physical “Presence” or “Presence or interest.”
5 – Explanations
Explanations make it simple for advertisers to identify your campaign’s performance fluctuations and diagnose issues. This feature will also provide recommendations to your campaign to help improve its performance in the future.
6 – Diagnostic Insights
Diagnostic Insights will provide another simple way to check if your campaigns are running smoothly. It can quickly identify potential issues affecting your campaigns, including billing, budget, policy, and more. It will also give you recommendations on how to fix these issues quickly.
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To know more about Google Ads Performance Max Campaign and how to use it for your current marketing strategy, Cybertegic is a digital marketing company in Los Angeles that can help you. We are a Certified Google Partner Agency, which can provide Google Ads marketing services to help grow your business’ revenue.
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