As the best digital marketing company in Los Angeles, we strongly recommend to our clients to shift their focus on local SEO. This is because Google is starting to favor it as well with its current algorithm updates. If you’re not sure how to start with your local SEO strategy, then here’s an article that can help you.
Here are tips on how you can use content writing to help improve your website’s local SEO ranking:
- Understand your local customers.
First of all, you need to analyze your website’s traffic and sources. Use the information to identify where the local traffic is coming from. You also need to identify which communities or areas that you are targeting that need more local content. This way, it will be easier for you to focus on when building brand visibility and influence.
- Modify your target keywords.
The key to a successful local SEO is by choosing the right local keywords. You can do this by modifying your current keywords with geo-modifiers. You can try adding neighborhoods or cities in terms too. There are also tools you can use, including 5minute.com, to help you with wider areas.
- Focus on going local.
Once you decide to go local with your SEO strategy, you must focus your content building and social media branding all to it. This way, your customers and possible leads won’t be confused. One way to do this is to make sure that all of your directory listings are using the same local numbers. You should also check that your address is included in your social media profiles.
- Research topics to create local content.
As stated earlier, you should work on building your local content. You can start by searching for topics. There are several ways on how you can do this:
- using local twitter trends to find topics in regional social conversations
- monitoring local search activities via Insights for Search by Google
- subscribing to a local news website to create content aligning with current local issues
- checking out local forums to know the concerns of local shoppers.
- Analyze and then repeat.
Last but not least, analyze your strategy and then repeat. Publish and make sure to share your locally-targeted content on your blog and social media channels. Make sure to examine the results weekly. Then, update your strategy based on the results you’re getting.
