As Google began to change their algorithm, they have shown the importance of user-generated content, especially customer reviews. In fact, Google made it clear that customer reviews can indeed affect the SERP ranking of your website.
But how can customer reviews or feedback help your website’s SERP ranking? Check out these facts:
- 50% of U.S. online shoppers are more likely to buy from a local business after reading positive online reviews.
- More than 60% of consumers actually search for online reviews before they make any purchase decisions.
- 85% of customers say that they are likely to purchase products and services when they find reviews online.
So again, why do online reviews matter to your business? Here are what consumers have to say:
- 87% of online shoppers say that finding positive online reviews have reinforced their decision to purchase a product or service that was recommended to them.
- 80% of consumers say negative reviews online have changed their minds and stopped them from buying a product or service that was recommended to them.
To help you take advantage of social and customer feedback, let’s give you these few tips as the best digital marketing company in Los Angeles:
- The top three most important review sites for local SEO: (1) Google My Business, (2) Yelp, and (3) City Search.
- The first listings that appear on Google My Business usually have an average of 33 reviews.
- Google My Business listings that appear on the first page of Google have an average of more than 28 reviews.
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To know more about user-generated content and how you can improve your directory listings, you can send us a message at Cybertegic.com.
