Humans are visual creatures — we are more attracted to what we see than what we hear. That is why images and other visual presentations work well when attracting the attention of online users. Knowing this, you should use photos to your advantage by applying the right set of strategies that can increase your conversion rate.
Here are five tips on how you can increase your website’s conversion rate by using the right set of images. These tips are summarized by the trusted digital marketing company in Los Angeles, Cybertegic.
Use only high-quality images.
Remember to only use high-quality images on your website as it improves the user’s experience. Always consider the user’s platform when uploading images on your website. Take note that large images may look or appear pixelated or take up valuable screen space, especially when users navigate using their mobile devices.
Prioritize product images.
When uploading product images, upload ones that show different angles of your product. You can also add lifestyle photos that show how users should use your product. With these, your online visitors can view your products from different angles and see them in action before purchasing them from your store.
Use custom graphics.
Instead of buying images online to use for your store, try using custom graphics and reinforce your brand’s visual style into it. You can also create infographics or short image guides to lead your visitors to other important landing pages and assets on your website. You can also reuse these infographics and upload them on your social media pages or blog site to build more backlinks and attract new leads.
Forget those cheesy stock images.
Remember that each image you use on your website, social media channels, and local listings will reflect how customers see your brand. So avoid using those bad stock photographs that don’t actually represent your brand in any way. Using stock images can also create an impression to your online visitors that you lack originality and creativity, making a bad representation of your brand.
Show what your customers want to see.
Mirror your core demographics through the images you use on your website, so they can closely match your customer personas. For example, if you’re targeting millennials and Gen Z users, make sure to use photos that incorporate users within the same age that shows how they use or enjoy your product.