One of the most challenging things for a marketer is the constant need for new content. However, repurposing old content can be a source of inspiration. Even when creativity seems to be lacking, you don’t have to start from scratch. By recycling old but still relevant material, you can spark new life into your ideas and feel more imaginative in your content creation process. Cybertegic, a digital marketing agency in Pasadena, has provided five simple suggestions on how you can repurpose old content.
1 – Turn longer blog posts into an e-book.
If you’ve written several in-depth blog posts on a related topic, consider combining them into an e-book. This gives you a nice downloadable asset that can help you with lead generation.
You need not rewrite the entire posts; simply add a top and make the transitions smooth. This adds value while repurposing the content you’ve already created.
2 – Create video scripts from old blog posts.
It is actually easier than you think to make videos out of your blog entries. If you’ve already written “how-to” posts, they can easily become the script for a tutorial video. It’s an awesome way to recycle your material and reach audiences that like watching rather than reading.
3 – Write an evergreen content.
If you have some shorter blog posts that did well, maybe you could expand those into longer, detailed ones. Then add some detailed stats, embed some videos, and make it a long-form, evergreen content—the kind of stuff that attracts hits, especially if you update the stats every year.
4 – Repurpose your content into a Slideshare presentation.
One of the easiest forms of recycling your blog content is a Slideshare presentation. Simply take an old blog post with lots of views and turn them into a “SlideShare” presentation. This format is great because it’s easily shareable and presents your ideas in a more visual, digestible way. Besides, with a presentation, you can add graphics and visuals that don’t always work in a normal blog post.
5 – Create an infographic
If your blog post is packed with stats or data, turning it into an infographic is a great idea. People love visuals. An infographic will enable you to display the most important information in an interesting and easily digestible form. Infographics are perfect for social media channels, giving your content more reach and impact.
Key Takeaways
Using old content can actually add to your strategy, not just substitute it for new. Whether you constantly produce new material or are simply updating your older articles, you are giving the reader something of value, something to think about, something to comment on, and something to make your marketing more effective.