Wondering how you can improve your website’s ranking on Google’s search engine result page? Then you have stumbled upon the perfect article. Today, we are giving some technical SEO tips to improve one’s website ranking on Google.
Below are 10 tips on how you can boost your website’s ranking:
- Your website should be mobile-friendly.
Google’s current algorithm prefers websites that are mobile-friendly and responsive. Websites that are not mobile-friendly are likely to be penalized by Google. So double-check if your website is responsive and can be navigated through mobile devices.
- Add an XML sitemap.
Sitemaps are essential for Google to find and index your website and its web pages. You can create your website’s XML by using plugins or apps. For example, if you have a WP website, you can use the Yoast SEO plugin. There is also the Google XML sitemaps plugin to generate an XML sitemap for your website.
- Speed matters.
A website with a slower upload speed ranks lower on Google’s search engine result pages, even if it is mobile-friendly. Here are things you can do to speed up your website:
- Make sure your website is optimized,
- Your browser cache is enabled,
- Enable compression,
- Reduce server response time
- Use CDN (content delivery system) like Cloudflare.
- Make sure to fix site errors.
Run a technical audit on your website every week, especially if you want to rank on top of Google SERPs. You can use SEO tools such as WooRank, SEMRush, SEO Moz, and Raven Tools.
- Focus on internal linking.
Put some attention on your website’s internal linking. This works especially if you have trouble in generating backlinks from external authority websites.
- Use canonical URLs.
Use canonical URLs to take care of duplicate content issues. They are useful, especially if you’re using an e-commerce website with hundreds of identical pages.
- Add keywords to your image alt text.
Google bots use metadata, including image file name and image alt text to determine what an image is all about. So make sure to include keywords on your image alt text.
- Add an SSL certificate to your website.
SSL certificates give HTTPs encryption your website and URL and are considered as a ranking signal. So if possible, get an SSL certificate for your website, which improves security and your website’s SEO.
- Use Google AMP.
AMP means Accelerated Mobile Pages. These pages are designed to load faster on mobile devices. Although Google hasn’t said anything about whether AMP contributes to search ranking signal. The best digital marketing company in Los Angeles suggests publishers use AMP since it helps with a website upload speed.
- Use schema markup.
Schema markup makes SERP listing more prominent. They give Google extra, crawlable information about the contents of your web pages. It also provides advanced information about a web page’s theme and contextual purposes.