Your blog is an important investment for your business to build links and help boost your SEO. But if you want your articles or blog posts to make an impact, you need to build your blog pages into something that will engage your readers and make them share your article.
Here are five ways on how you can optimize your blog for content distribution:
- Post your blog during the right time.
According to a report posted by the Science of Social Timing, the best days to publish a blog post are on Monday and Thursday at 9:30 AM EST. Most users then read blogs around 11:00 AM EST.
- Place Social Buttons counters.
It’s important to prominently add social share buttons at the top of each post or under its title. Include counters on each of these buttons to encourage readers to share your blog post, and also help you track your social proof. Also, remember to feature platforms that are most relevant to your audience.
- Add tweetable quotes.
You can keep readers engaged by including “Tweet this” buttons throughout your blog post. According to BrightEdge Technologies, sites with tweetable quotes can generate seven times more mentioned than those without.
Adding beautiful images and other visual content increases shareability and engagement. But it shouldn’t stop there — make sure to include important and relevant keywords in image labels for SEO.
According to a report by BuzzSumo, articles with images are likely to be shared than articles without images.
- Add an email subscribe button.
You can encourage your readers to subscribe to your blog or website by making your email and newsletter button highly visible.
- Don’t forget your CTA.
Add a CTA or call-to-action button linking to the next article, or provide a free ebook download to entice readers to click through. You can also test a different copy or ad placement to see what CTA works best with your audience.
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