Did you know that SEO-friendly images can help your website appear on search engines? This is why the best digital marketing company in Los Angeles suggests the importance of optimizing images.
Here are tips on how you can optimize the images on your website or blog:
Name your image file correctly.
Use the right words describing the image in its file title. If possible, insert your target keyword in the title. And remember to use a hyphen, and not an underscore, when separating the words in your image filename.
Check your image resolution.
The higher the image resolution, the slower website will load. So stick to using the standard resolution on your blog posts, which is 720 x 720 dpi.
Add images to your XML sitemaps.
Google uses sitemaps to crawl and index your webpages. But did you know that Google can index the images on your site? So make sure to add them to all XML sitemaps.
Reduce image file size.
Aside from image resolution, the file size of the image should also be small, if possible. Small-sized photos load faster, and they have less dead weight on your web page.
Optimize your image responsiveness.
The images on your website should be responsive to whatever device the user has in navigating your site. They should be able to change their size depending on the device.
Add an alt text on your images.
Alt text helps Google crawl images. So use only relevant keywords in your alt text for the images to show up in the right search words on Google.
Use relevant images.
Always use images that are only relevant to your content; otherwise, you will be misleading users. Remember that your image should complement your text content and not distract your readers from it.
Choose the right image file type.
There are several image file types that you can use for your website. However, the best image file type to use is jpg or jpeg because they load easier than other file types such as gif or png.
