Did you know that 86% of customers use Google Maps to find local businesses? This data alone shows how important it is for your brand to show up on local search results if you want to grow your customer base in your area. Here are five effective tips on how you can get your website to be found by your local customers. These tips are listed by the trusted digital marketing company in Los Angeles, Cybertegic.
Optimize your website locally.
To optimize your website locally, you need to include geographic-specific information on your landing pages and in your website’s footer. Make sure to include location-appropriate keywords on your page’s title, H1 tags, meta description, and content. Also, your website should have a responsive design and should be optimized for mobile users as Google now does mobile-first indexing in their search engine algorithm.
List your business in online directories.
Create accounts and list your business in known and respected online directories. Make sure that each listing you have for your company has a complete profile. It should indicate your complete business name, business address, and business phone number. Also, if it is possible, add your business’s logo and other brand images.
Use a local phone number.
Add your local phone number and physical address on your website as well as in other marketing channels you have. Also include a map on your Contact Us page, if applicable. For multiple locations, create separate pages for each with the correct phone numbers to be better for your SEO. Use your local number when signing up for local directories as well as on your social media pages.
Seek reviews from your customers.
Create business pages on websites that will allow your customers to leave reviews and feedback. These websites include Yelp, Google My Business, Yellow Pages, and other review websites. Let your customers know that you already have a business page on this channel. Satisfied customers will definitely leave their reviews on your pages. Reviews are very important since they are considered as an essential factor for Google in ranking your website locally.
Engage in social media.
Social media is also considered one of Google’s factors to rank websites on their Search Engine Page Results (SERP). Regularly post on your social media pages and update your followers on what’s new with your business. It is also important to post local events that your business takes part in to further solidify that your business is local. Local customers can also found your brand and website through social media channels as well.
