With Shopify, it’s easy to build your e-commerce store and add products, thanks to its user-friendly interface. But after building your store, what comes next? You can’t quickly expect people to find it and buy your products. You need to market your e-commerce store so people can find your website online.
Here are seven tips for increasing traffic to your Shopify store, listed by our team of Shopify experts from Cybertegic, a trusted marketing agency in Pasadena:
1 – Write page titles that match search intent.
The meta title is the first thing users will see when your pages appear on the results page for their search queries. This is why they are significant to getting clicks to your pages. Remember that click-throughs from search traffic are the key to increasing your organic traffic. Google also uses meta titles as a metric to determine the order of results in its search pages.
According to Google, you need to give a quick insight into the content of the page and its relevance to a user search query when adding titles. The title is also usually used as the primary information that lets users decide which pages to click, making high-quality and relevant titles important.
2 – Create engaging and interesting meta descriptions.
The meta-description is the second thing users notice when your page appears on Google’s search results. And while you may think that the meta description can only be a summary of what your pages are about, it’s more than that. You can use the meta description to grab users’ attention and entice them to click through your page.
Google’s recommendation for website owners is to create a meta description that informs and interests users of what their page is about. Think of it as a pitch wherein you need to convince users that your web page has exactly what they are looking for.
3 – Build internal links.
Internal linking is as essential as building external links, as it plays a significant role in helping your web pages rank in search results. By linking from pages on your website with a high ranking, your domain can pass authority and help other pages in your website to rank better.
When building your website’s internal linking, you should optimize your site structure. Add breadcrumbs to product categories to create internal links instantly. You also need to identify pages on your website with high ranks on Google so you can use them to boost other relevant pages through internal linking.
4 – Use long-tail keyword variations.
Most online marketers prefer to focus on short and high-volume terms because they are easier to research and identify. However, in doing so, they are missing page views coming from search queries with long-tail keywords. In fact, according to a study by Ahrefs.com, 40% of search queries have long-tail keywords.
Long-tail keywords are easier to rank on search results and usually have lesser competition. You can get more clicks from search engines better if you also tap into using long-tail keywords for your SEO strategy.
5 – Use rich snippets.
You can use rich snippets to further improve the look of your page listing on search results. According to Google, rich snippets can increase your page’s click-through rate by 20% – 82%, increasing the chances of lead generation and conversion.
These snippets can include the product’s price, review count, and availability, providing more information for users to consider clicking through your page and allowing you to stand out from competitors.
6 – Write blogs to provide information.
The simplest way to boost organic traffic for new websites is to write blogs that help users solve problems or provide information. But creating content isn’t easy. Content marketing specialists say the best blog can solve problems while targeting keywords that boost search engine results.
Before creating content for your blog, figure out your target audience — who they are and what they expect. You also need to research personal building, keyword research, content gap analysis, and customer journey mapping.
7 – Use videos to educate, engage, and entertain.
YouTube is the second largest search engine on the internet, next to Google, proving that users love to watch videos. By adding videos to your website, you can reach more audiences. This visual content can help bring more organic traffic, whether adding a video to your website or using video marketing strategies.
When it comes to video marketing, you can use different content types, and each has a different approach that will attract different sets of customers. For example, using a video for entertainment is the best way to attract and grab people’s attention and maximize exposure. How-to videos, on the other hand, inform and help the audience solve problems by using your product.
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Whether you want to increase your organic traffic through content marketing or search engine optimization, Cybertegic can help you. You can schedule a free business consultation with us via our website.
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