Just read this very interesting semi-tribute to Billy Mays’ memorable As Seen On TV ads written by Search Engine Watch’s Herndon Hasty. Hays took Mays’ marketing pitch and made it applicable to search engine optimization marketing. Hasty maintains that as mock-worthy as Mays’ pitches were, there’s plenty that can be used to develop a successful SEO marketing campaign that create a brand and drive action.
Branding Once you heard the words “Hi! Billy Mays here!” you had a pretty good idea of what’s to come. Hasty says that allowing your search engine presence to match your branding efforts in a memorable way can simultaneously amplify its effectiveness and strengthen brand personality. Always include your brand’s name in ads and meta descriptions.
“But Wait — There’s More!” The amazing value of Mays’ products was one of the main reasons why his offers were so attractive. Though you can’t promise to sell at a rock-bottom price or have free giveaways, let your customers know that there’s a specific reason why customers should buy your product, whether it’s you having the lowest price, best quality, or best service. Leverage your niche in the messaging. It’s worth your efforts to test the unique selling points of your brand/products to find which is the most compelling .
Use a Call to Action Now that you’ve got their attention, ask for the sale. Save room in your ad to ask for the click with actions words like “Buy,” “Join,” or “Get.” Compel them more with calls to action on your landing page as well.