How to Use Local Campaigns on Google Ads in Pasadena

You can use local campaigns in Google Ads to bring in more foot traffic or online conversion for your local store. As a marketing agency in Pasadena, we help our local businesses know the importance of this campaign type. We also show them how they can use it to boost their sales and grow their revenue.

You can promote your store across different Google properties by using local campaigns, including Google Search Network, Google Maps, Google Display Network, and YouTube.

This article will include the following guide to help you create and use local campaigns on Google Ads in Pasadena:

• How Local Campaign Works
• Create Local Campaign
• Setup Local Campaign
• Add Local Product Feed to Local Campaign
• Optimize Bidding for Local Campaign

How Local Campaign Works

You can run a local campaign by simply identifying a store location you want to promote. Link your Google Business Profile to your Google Ads account or choose affiliate locations.

Local campaigns are designed to focus and grow your business by maximizing your in-store value. It promotes your business locations across different Google properties and networks.

Your ads will appear on the following Google’s properties:

• Google Maps – Local campaigns on Google Maps can help attract customers to your store when visiting nearby areas.
• Search Network – Google will match your ads to search terms relevant to your business and its location.
• Display Network – Your local campaigns will appear on Google Display Network when they are most relevant. Google will optimize your ads to get your local store and products the most impression.
• Google Business Profile – Local campaigns will utilize Business Profile to highlight your store’s special offers and products. It also shows location attributes to entice search users to check your store.
• Gmail – You can reach mobile users with local campaigns as it shows across mobile surfaces through Gmail.
• YouTube – Google will show your ads on YouTube videos relevant to your brand. It is a channel where you can likely engage potential in-store customers.

Create Local Campaigns

As explained, local campaigns help businesses connect their online ads to their storefront. Follow the steps below:

• Go to your Google Ads account.
• Click Campaigns located on the page menu from the left.
• Click the Plus icon and choose New campaign, then select Local store visits and promotions.
• In the next panel, you can choose to use your Google Business Profile or affiliate locations to select the stores in which your products are sold. Click the radio button to select one of the options.
  • For Google Business Profile, click the radio button next to “Use all locations in your linked Business Profile.
    • Make sure that you choose your store that is located in Pasadena.
    • If you have more than one store in Pasadena, you can create a subset of locations.
  • For Affiliate Locations, you can select an existing location group or create one. This only applies if you have multiple stores in Pasadena.
    • You can use a group with subset locations from the chain by choosing specific locations. Use Select by particular locations.
  • You can also use Geographic radius targeting based on the physical business locations set for your campaign.
• Click Continue.

Setup Local Campaign

• Enter a name for your campaign.
• Add the following text assets for your ad campaign:
  • Headline – add up to 5 lines of text. Make sure that these lines can get the attention of potential buyers. Each headline should be unique from the other. Each line has a limit of 30 characters.
  • Description – add up to 5 lines of text. This should summarize what you have to offer. It has a limit of 60 characters.
  • Call-to-Action – add up to 5 lines of text that inform users how to interact with your brand. This has a limit of 11 characters.
  • Final URL – add the URL you want your ad to take users to. This must be a valid URL in your website or sales funnel.
  • Display path – add up to 2 lines that will complete the URL a user will be able to see on your ad. This is an optional text asset. Make sure that the domain must be the same as the final URL. If left blank, Google Ads will use the final URL as the display URL for your ad.
  • Mobile final URL – add a URL where you want to take mobile users to. This must be a valid URL in your website, and your website must be mobile-responsive.
• The next step is to click the Images and logos box. Upload images for your ads to use. Your local campaign must have at least 1 image with a 1.91:1 ratio. You need to upload a logo with a 1:1 ratio.
  • When uploading images, keep in mind that Google Ads only accepts jpg and png file formats.
  • Check the following image requirements below:

Image ratio	Minimum size	Maximum file size
1.91:1	600 x 314	5mb
1:1	314 x 314	5mb
1:1 (Logo image)	116 x 116	5mb

• Local campaigns also allow you to add a video. The video you use must at least be 10 seconds in length.
  • To add a video, enter a valid video URL from YouTube.
• Add the information for the following settings:
  • Languages – add the eligible languages aiming to target the ad.
  • Bidding – choose a bidding strategy for your local campaign. You can use its default bidding strategy, Maximize conversion value.
  • Average daily budget – set the amount you’re willing to spend per day for your local campaign.
  • Additional settings – this is an expandable section to input tracking or specific mobile URL.
• Click Save and continue.
• Review the campaign’s setting. Once you’re satisfied, you can start to enable your local campaign.

Add Local Product Feed to Local Campaign

• To create a local product feed, you need to create a Local campaign.
• Go to the bottom of your settings, and expand the Additional settings.
• Expand the product feed, and check the box “Use a product feed for this campaign.
• Select a feed source. You can choose Google Ads (local product feed) or Merchant Center (local product feed).
  • For Google Ads, select a local product feed that you created in the business data.
  • You will need to connect the Local Products to your account for the Merchant Center.
  • Select the Merchant Center account.
  • Copy and paste the list of product IDs from the account.
  • Click Add products and drag the IDs in the order you want them to appear in your ads. You can choose a minimum of 5 products.

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Creating a local campaign is only the start of your local campaign. You need to optimize your local campaign to bring in more leads and conversion for your local business. Cybertegic is a digital marketing agency in Pasadena that can help you. We are a Google Ads Certified Partner agency with a team of PPC experts that optimize your ads to their full potential. Schedule a free business consultation with us via our website.