If one of the goals you and your Internet marketing expert have set for this new year is to do better in search engine optimization rankings, then active presence in Google+ should be among your key priorities. It’s easier said than done, true. That’s why we’re sharing with you these five expert tips from Social Media Examiner.
1. Make sure that you have lots of followers. We know we’ve mentioned in the past that social media marketing should not be a numbers game. With Google cracking down on spam-like content, quality should be paramount. But when it comes to using Google+ for your SEO aspirations, you’d certainly want to consider having more followers. How do you and your Internet marketing expert do this? It’s really quite simple. Spread the word about your Google+ account. Put a link on your website or on forum threads you participate in or when you comment on blogs. And don’t forget to add a Google+ badge on your website.
2. Claim authorship for your articles. Google+ allows you to add authorship connection from your blog posts to your Google+ profile. There are two ways to go about this. One is to add your e-mail address on each page of content especially if it’s a multi-authored blog. Make sure that the same e-mail address is listed on your Google+ profile. The other step is to link your blog content to Google+ and vice versa. This requires you to reformat your URL so you can refer to your Internet marketing expert for guidelines on how to do this. Once this is done, add your blog URL to your Google+ profile under the “Contributor To” section.
3. Directly connect your Google+ page to your website. All you need is a simple piece of code to your page or that Google+ badge we mentioned earlier. If you feel like you need online reputation management, this is a great tool and you can specifically ask for this from your Internet marketing expert.
4. Get that +1 button. Did you know that the number of +1’s your page gets matter when it comes to search results? In getting your +1 button code, make sure you or your Internet marketing expert gets the latest and install it in your individual pages and in your main home page.
5. Complete your information. Fill out all the details because Google takes into consideration different aspects of your profile for optimization and search results purposes. Make a great first impression! Make sure that the first 55 characters of your introduction are SEO-friendly.
Are you on Google+? We’d love to hear your own tips!