If you are like me, in your first day of knowing how the search engine spiders crawl web pages to gather information about your website, you would have had ideas of tweaking your site’s home page tactically in an effort to either help feed those robots with what you want them to bring home to their databases, or, hide from them what you’re really doing with that website.
I am talking about strategies that you can do to your website and get penalized by your favorite search engines.
You see, the search engines know about all these schemes, and being caught doing them will keep your website from achieving higher rankings or may be even as bad as not being indexed at all.
I remember planning to commit these mistakes even before I’ve found out that the engines don’t like websites that are guilty of them. Luckily, my feeling was riveted more on my reputation even at that “newbie” stage of my internet life.
Here are some of the tactics that, like I said, if you’re like me, you think you are the inventor of these ideas, until you find out, just like now, that many have done it before you.
1. Hiding of plain text keywords that are clustered in selected places within your pages by assigning them the same color as your background.
2. No other website content other than the presence of few deceiving text for the sole purpose of luring visitors into clicking links that serve the agenda of the website owner/s.
3. Creating and publishing pages that are completely identical with each other.
4. Attachment of pop-unders directly to your home page. These are those new windows popping out of nowhere to flash the visitor with information which is more often than not – a sales pitch.
5. Redirection of the home page to a totally different website. If you do this, worrying about getting the search engines to forgive you won’t matter anymore once you realize the damage to your reputation it will bring about.
Needless to say, the above are things to avoid doing.
And you’ll never have to resort to such actions if you know the best way to:
– Drive regular, highly targeted, and converting traffic to your website/s.
– Write or add readable keyword-rich content to your pages.
– Build a search engine friendly website.
– Presell to your visitors using plain text as opposed to just inserting merchants’ banners that people using your site would ignore.
– Create professional looking pages. Appearances are important.
If you like doing things yourself, but, you feel that optimizing your website on your own would keep you from doing the more important aspects of your business and would mean much less time spent with family, then, my advice is simple – seek the help of a SEO Professional.
For the reason of helping you stay friends with the search engines such as Google, Yahoo! and MSN, I’ll point you to this address: www.Cybertegic.com, where you’ll find the exact SEO solution that will fit your business profile.
Thanks for reading!