Google Business Profile is an online listing that helps businesses easily connect with their customers across Google Search and Google Maps. This platform offers your business new opportunities to grow your sales by helping you get more leads directly from Google. But to fully optimize the use of Google Business Profile, you need to learn how to properly use it to generate more leads.
Here are tips on how to get more leads with Google Business Profile from Cybertegic, the top digital marketing agency in Los Angeles:
- Make sure that your business NAP is accurate.
- Choose the right business category.
- Write a good business description.
- Enable your messaging feature.
- Add the Book an Appointment feature.
- Upload photos of your business, office, and team.
- Add your products and services.
- Use Google Posts.
1 – Make sure that your business NAP is accurate.
Google Business Profile is built to give search users accurate information about online businesses. So it is essential to ensure that your Google Business Profile is complete and its NAP is up-to-date and accurate. If your profile isn’t filled out with enough information, customers will find it hard to find your business online, let alone engage with it.
Businesses with complete profiles and information are easier to match with the right searches, increasing the business score for relevance. Your Google Business Profile should tell search users what your business is, where you are located, and when they can visit. Plus, according to Google, customers are 50% more likely to purchase from companies with a complete business profile.
2 – Choose the right business category.
One of the important things about Google Business Profile is to make sure that you pick the right business category. In fact, according to Bright Local, the primary Google Business Profile category is the number one local pack ranking factor.
You should note that your primary business category will be visible on your business listing. So you need to make sure that you are using the right business category. To get an idea, check what your competitors are using.
3 – Write a good business description.
Google Business Profile lets you add a 750-character business description which enables you to tell search users about your business, what you do, and why you do it. Point out what sets your business apart from your competitors and how you can help your customers.
Google suggests that you should focus primarily on details about your business when writing a description. You should also include your main targeted keyword relevant to your business if possible. Make sure not to have any URLs or HTML codes in your business description and any promotions or sales.
4 – Enable your messaging feature.
Google Business Profile has a feature called “Messaging.” Search users can send a message directly from your Google Business Profile upon enabling this feature. The “Message” button will appear next to “Call” and “Website” on your Google Business Profile. Through Messaging, you can instantly engage with search users and turn them into customers.
To turn on the Google Business Profile’s Messaging feature, follow these steps:
- Log in to your Google Business Profile.
- Click Messages.
- Enable the feature or download the Google Business profile app to your mobile device.
- Once enabled, you can now reply to customers who send a message to your GMB profile.
5 – Add the Book an Appointment feature.
Google Business Profile has a Book-an-Appointment feature. Upon enabling this feature, a “Book an Appointment” button will appear on your Google Business profile from the search result. Search users won’t need to go to your website to book an appointment through your GMB Book-an-Appointment button. They can do it right away from your Google Business Profile.
The “Book an Appointment” feature is available for specific business categories. If your business takes bookings, enabling this feature can help you get more leads from your Google Business Profile.
6 – Upload photos of your business, office, and team.
Google encourages listing owners to upload photos of their business on their Google Business Profiles. Photos help searchers get to know more about your business. Uploading new images also makes your listing look more active, converting you into more searchers.
The photos you upload on Google Business Profile can also show in Google’s Image Search Results, so make sure you add quality images. Don’t just upload pictures of your product; add photos of your business, office, and team members as well. People are likely to trust your business when they know more about its operation.
7 – Add your products and services.
If you sell products or offer services, make sure to add them to your Google Business Profile. By adding products to your profile, your products will appear on your profile and Google Shopping. Go to the dashboard and click Products to add products to your GMB profile. You can manually add your products along with their names, photos, and prices.
And as stated earlier, you can also add the services your business offers aside from products. It can help your Google Business Profile to appear on specific search queries relevant to the services your business can deliver and provide.
8 – Use Google Posts.
Let your customers know about your newest products and promotions by using Google Posts. By posting updates, you tell Google that your business is active, which helps increase your listings exposure. It also allows you to add different Call-to-Action such as buttons including “Order online,” “Buy,” “Sign Up,” or “Call Now.”
This feature allows you to post the following:
- COVID-19 update
- Offer
- Product
- What’s New
- Event
Everything you post in your Google Business Profile will also appear on other Google services across the web, including Google Maps and Google Search. This helps your brand exposure and can increase your chances of getting leads online.
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