In a study done by Nielsen Media Research, the population of the United States generally spends about a quarter of their time on social media sites: Twitter, Facebook, and blogs. This is an almost 10% increase from last year’s data. Furthermore, the data released by the Nielson Company reveals that social media and blogs will soon become the main source of communication between individuals.
When people first started using the Internet, email was the primary motivation in signing on to the World Wide Web. However, email usage has been gradually dropping; it has dropped from 11.5% to 8.3% since last year. Now that iPhones and Blackberrys are the norm, most emails are checked via mobile internet. As Americans are using the Internet, it is gradually transitioned from checking emails to checking their social media sites and blogs.
For any company looking into Internet marketing, social media marketing is a must. In addition to the data, Nielsen created a pie chart of an hour worth of time what an American would spend doing on the Internet.
Written by Valerie Y.
