You’d think that when it comes to advice, family and friends’ opinions are paramount. Well, not when it comes to online shopping. Here is some interesting information that you and your Internet marketing service provider can chew on.
Of course, it can’t be just any random stranger’s opinion. It has to be from someone experienced or like-minded or knowledgeable. The report from Internet Retailer adds that this does not mean that Millenials do not care about what loved ones might say. They actually do, but they also like to turn to social media platforms to find out what like-minded people think.
The article also reports that 84% of Millenial shoppers say that user-generated content has “at least some impact on the products they buy.” 70% of Baby Boomers agree.
What does this mean for e-commerce merchants and their Internet marketing services providers? It means more work has to be done in creating user-generated content such as product reviews. There are also Facebook plug-ins for this purpose namely the Comments box which allows a user to simultaneously post a comment on a website and on the Facebook pages of his friends.
At the end of the day, it’s all about a good reputation. E-retailers and Internet marketing service providers need to start by building a positive relationship with customers. If the customers are happy, the word will soon spread around.