For this post, we’re going gaga on PPC management and we’re going to dish out random PPC management tips courtesy of our favorite experts at PPC Hero.
Are you ready? Here it goes!
  • 1.      If you haven’t noticed it yet, mobile technology is on its way to the top of the Internet marketing ladder. Soon, there will be more people searching on their mobile than on their desktops. Be ready for it! Start testing and optimizing mobile landing pages and campaigns.

  • 2.      Don’t rest on your laurels when it comes to ad testing for PPC management. Once you have your “winning” ad, re-create it and test it against other variations to avoid historical performance becoming a factor.

  • 3.      Keep your site up to speed. Optimize whenever you can. As technology improves, end users are becoming more impatient. Part of PPC management is customer expectation management.

  • 4.      Test copy. A real PPC management expertwill advise you to test the difference between “Download” and “Download this white paper for free.” The insights you will find can help you better strategize and maximize your budget for each ad. Also, while it is good to practice tried and tested ad writing practices, it is also good to experiment. It’s how you stand out in a sea of other ads.

  • 5.      Test colors. If the colors of your buttons contrast with your website theme, test it. Don’t forget the role of social media in PPC management. For B2B leads, try LinkedIn. For B2C, use Facebook.

  • 7.      Avoid surprises. Include all pertinent details in your copy to avoid shock and cart abandonment. Pertinent details include shipping costs and other costs that your customer will shoulder.

  • 8.      Strive to get more customer reviews. Testimonials and reviews are your investment for more business. Encourage visitors to leave with a mark—a positive one hopefully.

  • 9.      Hold off on the personal information. That is, until you have created value. Gain their trust. Remember, Internet marketing, even PPC management, is always about relationships.

  • 10.  Be geo-specific. If you have multiple campaigns, group it according to targeted regions so you can customize the language in the ads and landing pages.

  • Got your own random PPC management tips? Do share!

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