Here’s another Twitter update to add to your internet marketing expert’s list.
According to the Marketing Pilgrim, the sneaky (but nonetheless effective) Promoted Tweets will soon be “available” on the iPhone and on Android Twitter streams. This is to “ensure that people see important Tweets from the brands they care about.” Hmmm. Sure Twitter, whatever you say. Of course, this is an opportunity for you and your Internet marketing expert to “expand” your horizons on the microblogging site.
Promoted Tweets sound really simple in theory but it’s actually very clever. Of course, it’s advertising money that allows Twitter to offer its services for free. And these paid tweets are actually less distracting and obtrusive as most other ads on the Internet. In a stream of tweets, these cleverly incorporated ads are quietly effective. And some are quite fun to read too!
Promoted Tweets literally fly by so fast that it becomes a challenge for the Internet marketing expert to give it an enduring impact. Don’t worry. Twitter is, according to the blog post, “playing with boosting the Tweet up for followers.” It also says that there’s work in progress for showing only relevant Tweets. Again, this is good news for e-commerce merchants and their Internet marketing experts. Aah.. the monetization of social media.
For Twitter users? Well, it’s all in a day’s tweet.