Although personal computers grow smaller and more compact every season, not everybody carries them around as much as the mobile phone. Gone are the days when you can only call or text on your mobile. Nowadays, they’re pretty much like a five-inch computer you slide down your back pocket. Truly, smart phones are here to stay, and they’re only going to get better and better.
A recent survey by Comscore revealed that 38% of smartphone users shop using their devices. As we have said before, PPC management is about constantly changing your game. Knowledge about the smartphone’s capabilities has sparked PPC experts’ imagination and we’re going to share some of their tips and tricks with you today.
Your mobile campaign is different from your PC campaign. Consumers need to see data quickly and with less fuss. For example, your client’s pipes suddenly burst and he doesn’t want to boot up his PC to look for a solution. So, he reaches for his mobile. Your mobile PPC management campaign should have an ad that contains all the information the client is looking for like your location, services offered, prices and more importantly deals or sales. Remember, the simpler, the better! You can also try keywords that are tailored for mobile use like ‘Buy a pair from your smartphone and get a 10% discount’. Buttons should be easily seen and clicked and links should be the same as well.
Last year, Google has developed a pretty nifty tool to help PPC management experts especially those who are not well versed with programming—you can create your own landing pages for free! Or, if you don’t want to do that either, you can try sending your clients directly to the appstore to download your free app!
See? There are numerous ways to jumpstart your mobile PPC management campaign. All you need to do is to devote some time and effort to it!