Over the past few months, there has been a large debate on the weight and value of social signals when it comes to search engine optimization. Experiments have been done to find out if social signals from Twitter, Facebook, LinkedIn, and now, Google+ affect the rankings of a search engine optimization company and if so, by how much. Just because this question still remains unanswered, it doesn’t mean that a search engine optimization and eCommerce store should ignore it altogether. In fact, aside from search engine optimization specialists, B2B marketers are another segment of the market that should get into social SEO as well.
Brad Neelan of SearchEngineLand.com stresses that B2B marketers, especially those considering long sales cycles and complex buying behavior, should give social SEO a try because it is very important in terms of how it affects search engine rankings. Social SEO can easily form as a human filter as it indicates what buyers need, giving B2B marketers the opportunities to increase their relevance to potential customers.
Personalized search is becoming a trend for search engines today (check out our post on Google and Bing’s personalized search) and B2B marketers should understand that this affects search engine optimization as well. Sharing content is valuable in social media agencies as well as search engine optimization campaigns because Google will consider these shared contents to be of high value, adding more weight to your website.
When it comes to networks, social networking sites are great resources for influencers, niche authorities, and experts. Additionally, the community available in social networking sites can help B2B marketers in terms of opportunities because partners, advocates, and vendors professionally interested in a B2B marketer’s business can influence search engine rankings.
Next time, we will move on to strategies on how a B2B marketer can prepare for social SEO as suggested by Neelan. See you then!