Yesterday, we gave you some tried and tested social media integration tips. As promised, we are back with more, still courtesy of the folks at Social Media Examiner.
Remember, social media is an ever changing landscape so make sure that you and your Internet marketing serviceprovider are ahead of the game. Keep reading, keep learning!
1. Integrate social and traditional. Social and traditional should not be fighting against each other. On the contrary, you and your Internet marketing services team should come up with a framework that integrates both. The keyword is complementary. Social media should help you leverage traditional marketing efforts. It should be able to help maintain and sustain the relationships.
2. Integrate social efforts with inbound efforts. There are several ways to go about this. First, convert your social followers into e-mail list contacts and ask them to refer you to their friends. Better yet, target journalists so you can eventually boost your public relations strategy. Just be careful about the latter. Make this a strategic action. Sit it down with your Internet marketing services team so you don’t end up embarrassing yourself and your brand.
3. Try going offline sometimes. By offline we don’t mean ignore your social media accounts. By offline we mean focus on “non-campaign” messages which as the article describes gives you the chance to “listen, converse, share, help and become more engaged.”
4. Do not ignore the dots. Your Internet marketing service provider may have already talked to you about QR codes. QR stands for Quick Response and this refers to the “two-dimensional bar codes common in consumer advertising and packaging.” How does the QR code help your business? Well, let’s just say that if you plan to go mobile, then Q and R should be your favorite letters.
5. Develop or find zoom agents. According to the Social Media Examiner article, a social zoom agent is someone who “must eat, sleep and breathe a goal of becoming a social business.” This person will basically own the social media success (or failure) of the brand. If you have an Internet marketing services team supporting your business, then that’s where you’ll probably find your zoom agent.