In the world of digital marketing, 2019 has been a remarkable year so far, with all of the new marketing trends and Google updates. And although we are already in the third quarter of the year, we believe that it is still important to continue improving your SEO marketing.
That’s why for today’s article, we listed down five crucial strategies you must focus on improving before the year ends.
Voice Search Trend
In 2016, Google stated that 20% of all searches have voice intent. Half of these users are under 35 years old. And in fact, according to the latest reports, 55% of teens or millennials are the ones using voice search. This just means that voice search caters to the younger generation. So if they are your target market, you might want to optimize your website for it. One effective way to do so is by creating content that will provide answers to questions asked via voice search.
Local SEO
Search algorithm continues to evolve through the years and is currently on top of it is the local search game. Yes, Google confirmed that the local search revenue continues to surge. One of the factors as to why it is growing is the global mobile usage. Mobile searches with local intent have grown tremendously over the previous years. According to a report, 77.1 million mobile subscribers actually use local content on a mobile device.
Video Results
Visual content has taken over the internet for the past few years, thanks to the way they engage end-users. In fact, according to Youtube, more than 70% of internet users are easily influenced by the videos they watch daily. This influence can affect lifestyle choices most especially when shopping online. This is why the best internet marketing company suggests the use of videos when marketing your products or services online.
Mobile-First Index
Long ago, SEO specialists only optimize websites for desktop users to make sure that they can rank on top of Google search results. But that’s not the case anymore. Google now favors mobile optimization above anything else, or as what they call it, mobile-first index. Websites should have responsive designs, and on top of that, should be able to cater to mobile users. Otherwise, there is a big chance Google will penalize your site, or cause your keyword rankings to drop.
Google’s Direct Answer
Google direct answer is an effective way to reach new and potential customers who are curious about your products or services. This refers to the featured snippets you see on search result pages, emphasized by a box and usually placed on top of organic search results. Digital marketers even now refer to it as rank zero. Unlike organic search results, Google direct answers give solutions to users who are typing in questions on search box engines. Still, it helps with your website ranking since it gives Google the impression that you add value to their search engine with your content.
