The homepage is often referred to as the face of a website because it is the usual entry point that first-time visitors stumble into. It is also the page on your website that has the most direct visits. This is why your website’s homepage must have the right elements that can help your online visitors find what they are looking for.
Here are five elements that make a good homepage, as listed by the best digital marketing company in Pasadena:
- It should show your value.
Your home page should immediately show the value of your business. It should be able to deliver the answers users usually have when checking out a website. These questions include the following:
- What are the products or services you offer?
- Upon seeing your website, where should I go first?
- Can this website help me solve my current problem?
- Why should I do business with this website over any other company?
If your website’s homepage has the right elements, illustrations, and content that can answer these questions, then you’re one step ahead.
- Its design should cater to your audience.
According to marketing experts and professional web-designers, your website’s homepage should have a persona-focused design and content. This means that its elements should cater to the target audience.
To be able to do this, make sure that you define what your target audience wants. Your content should offer solutions to their dilemma. Lastly, when writing content for the homepage, it should be personalized and relevant.
- Stick to simple and user-friendly navigation.
The menu navigation is the most important element in your homepage and website. It acts as a directory for your users to lead them to what they are looking for. This is why menu navigations should be simple and user-friendly—one of the best tips to limit the number of navigation categories. And as much possible, keep dropdown menus to one level.
- Pay attention to your call-to-action.
Call-to-action elements or buttons are designed to help visitors down the funnel in their buying process. There are three common types of call-to-actions or CTAs, including awareness CTA, consideration CTA, and decision CTA.
Awareness CTA must link to a page with content that offers a piece of information the user is looking for. Consideration CTA is linked to a page that provides content that can solve the problem the user has already defined. Decision CTA directs to a page that offers a demo or trial of a product/service.
- Put links directly to your popular content.
Last but not least, your homepage should lead website visitors to relevant content that could help them solve their problems or funnel down to purchase your product/service.
Link them to blog posts, videos, resources, or case studies/reviews from your customers or clients.
