Video marketing is the latest technology which social media experts use to create eye-catching, but informative engagement to capture a user’s attention. Users, nowadays, would rather watch a two-minute video than read pages and pages full of text and graphics. An effective internet video marketing campaign means connecting with an audience during those first vital seconds. So to fully fashion top-caliber social media marketing by integrating videos that are both creative and attention-grabbing, here are a few resourceful tips.
VIDEO CONTENT:
Creating video content is the first step to integrating videos into social media marketing. You can choose to do screencasts or video interviews. Screencasts are images of your computer screen which can be used to create different kinds of viewable content. You can choose to use ScreenFlow for Mac users, Camtasia Studio or Jing Project for PC users. Video interviews can be done via Skype, ooVoo, and Tinychat. By recording these sessions with ScreenFlow or Camtasia, you can easily create video interviews to put up on your website.
VIDEO RECORDING:
Keep in mind the short attention span that viewers have today, it’s best to limit videos to a certain amount of time. For example, short tip videos should only last for 60-90 seconds, while fully recorded video shows should only be 10-15 minutes long. With the limited time allotted for videos, the first 3-5 seconds should really count. It’s the first few seconds that gives you the chance to get your audiences hooked. If it’s you on the video, be in high spirits and keep eye contact with the camera, because it allows your audience to have a personal connection with you. Use a bullet format when creating an outline, instead of just reading off text, to show users that you really do know what you’re talking about. Finally, have strong calls to action in the video because this is what social media marketing is all about.
VIDEO EQUIPMENT AND EDITING:
Bad visuals can be forgiven, but bad audio cannot. What’s the point of incorporating videos if users cannot hear what you have to say? Invest in a good microphone and at the same time, use high definition cameras so audiences can have a better view of your video. Lighting is just as crucial, because viewers need to see who they are watching. iMovie for Mac users and Windows Movie Maker for PC users is software you can use to edit videos.
VIDEO DISTRIBUTION:
Distributing videos is now easier than it was, say, five years ago. Thanks to YouTube, major companies and individuals can easily upload user-content videos to the website, which viewers can easily access. Additionally, YouTube presents SEO benefits since it is now owned by search engine mogul, Google. Customizing video with a branded skin helps users establish a personal connection with you. YouTube accounts can also be linked with Facebook and Twitter accounts. Other YouTube alternatives are Blip.tv, Vimeo, Viddler, and Yahoo! Videos.
The growth of Internet video marketing has grown exponentially in the last few years, and search engines are continually adapting to the technology to include videos in search results. A rich and dynamic video experience can essentially be a part of any social media marketing to create better branding and a higher ranking for your company.