Luna Park Kitchen and Cocktails, an up and coming restaurant with locations in Los Angeles and San Francisco, has been taking full advantage of social media tools such as Twitter and Facebook to increase the amount of foot traffic to the restaurant. Luna Park’s Twitter and Facebook pages have been offering 50% off entire meals if customers mention Twitter or Facebook posts to the servers at the restaurant, thus enticing customers to visit the restaurant prior to the deal expiring. This type of call to action is almost a necessity when employing social media marketing as the attention span of the average internet user is usually a bit on the shorter side, to say the least.
Luna Park has expertly worked around this problem by providing customers with exciting new deals along with constant Facebook and Twitter updates on new drink and meal specials. This process assists in keeping their customers interested and wanting more by providing them a reminder of their positive experience at Luna Park.
In addition to Luna Park’s advertisements of specials on their social media platforms, they also make a point of maintaining relationships with their customers. For example, one of their customers, @hannahsuh, directly messaged Luna Park on Twitter with a question about her reservation. Within three hours of her initial contact, she received a reply from Luna Park LA responding to her inquiry. Though all that transpired were a few simple messages back and forth, Luna Park’s efforts showed @hannahsuh that they care about her as a customer, and also allowed any of their followers who may have happened about the interaction to see that they’re dedicated to providing quality service.
Utilizing social media tools such as Twitter and Facebook has been beneficial to Luna Park’s success. They have shown their clientele that, like their trendy and chic restaurant, they themselves are similarly up to date.
Written By Valerie Y.