Keeping Up with your Social Media Strategies this 2015

Despite the recent changes and updates in Facebook’s algorithm – particularly the gradual halt of the social network giant’s Organic Reach this first quarter – social media this 2015 as we know it is becoming pretty much stable and accessible for Internet marketing use. Maybe it just goes to show that big brands and start-up…

New Year, New Interface: Updating your Website the Right Way

New Year’s Day is usually about resolutions and makeovers. The time in which reflection and recapping on the highlights of the past 12 months, and assessment of the not-so-good turn of events take place for a much needed “re-calibration”. And just like any ordinary person contemplating about his/her list of resolutions, websites do need resolutions…

Internet Marketing Expectations for 2015

Not that we’re saying the exact same spiel that most blog sites about marketing industry (including us) say during a year-end post, but we have to admit, 2014 has been indeed a big year for Internet marketing. Call it cliché, but evidently with the sudden rise and popularity of hashtags (thanks to Fallon and Timberlake),…

The Tree of Results

Internet marketing is no rocket science. Although at times, handling and maintaining your small business online can be quite a handful… For some, it can even light up their fuse and explode out of sheer frustration due to unfruitful results. This usually happens when strategies and self-serving theories are being precariously applied and executed. We’re…

Getting Bored of Your Online Business? Here are Some Productive Stuff to Pre-Occupy You!

To rephrase the great motivational speaker, Earl Nightingale, “Boredom is the absence of a good idea”. True enough, this so-called occupational hazard is what makes a business stagnant and stale, the same way a marriage hits the good ol’ “seven-year-itch” state. In addition, the monotony of an online business frame will also affect the desire…

What To Do When Your PPC Budget is Running Out Fast?

Pay-Per-Click model can be unpredictable at times, especially when forecasting your budget for a specific campaign. Although, it is not quite new to the world of internet marketing that PPC can either bring high traffic to your website, or may cost you a ridiculously large sum of money. The latter happens especially when you overshot…

How Much Should You Spend On Internet Marketing

An upfront question: “How much should I allocate on Internet marketing?” Quite frankly, there is no specific benchmark on how much should you spend on your marketing scheme, as these numbers are basically dependent on your company’s revenue, as well as the entire budget plan, marketing requirements, and the much needed campaign push for a…