Aside from mobile, voice search is starting to grow and affect SEO. More and more users prefer to search for products, items, or locations on their smartphones or smart speakers. This is why voice search and mobile search is believed to be the future of digital marketing.
Here are eight amazing facts as to why voice search matters and why you should consider starting optimizing your website for voice search:
- FACT#1
There are more than 66 million Americans that own and use a smart speaker at home. In fact, Alexa, Ok Google, and Apple Homepod are reaching the desktop’s territory in recent years. This only means that there are more opportunities for your business to reach these users.
- FACT#2
Google predicts within the next five years, more than 30% of web browsing will be screenless. And that isn’t hard to imagine since voice assistants are available on more devices. More and more homes have smart speakers now.
- FACT#3
Google also believes that there will come a time when 50% of all searches will be through voice search. Well, although that may not come right away. Voice searches are growing year after year, and more people are finding it convenient to talk to their voice assistants than type on their smartphones.
- FACT#4
According to researchers, 25% of consumers use their voice assistants when purchasing household items. This is an excellent opportunity for e-commerce businesses that offer household products that want to expand their reach.
- FACT#5
The voice searches on mobile queries are growing more than 20% since 2018. And this will grow even more since voice assistants are available now on many more devices and in more than 119 languages.
- FACT#6
Voice search is a great contributor to local SEO. In fact, 75% of smart speaker users search for local businesses in their area weekly. And some studies even said that 53% of smart speakers do this every day.
- FACT#7
Aside from local SEO, featured snippets actually cater to voice searches. According to studies, more than 40% of all voice search answers came from Google’s featured snippets. This is because most featured snippets feature content with long-tail keywords.
- FACT#8
Voice search results load faster than web page results. According to experts, the average voice search result page loads in 4.6 seconds. This statistic is 52% faster than the average loading speed of a web page search result.
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Want to learn more on how to optimize your website for voice search? Then Cybertegic can help you. We are a top digital marketing company in Pasadena that offers top-notch SEO campaigns to grow your business and conversions.
