Yelp is the most popular directory listing online, allowing search users to find and engage with businesses near their area. This is why many local businesses use Yelp as one of their channels to reach out to local audiences. A free Yelp listing can do the trick, but if you want to attract more Yelp users to your listing and convert them to leads, you definitely need to use Yelp Enhanced Profile.
For those not familiar with Yelp Enhanced Profile, it is a feature in Yelp that allows listing owners to add page upgrades, including Call-to-Action, Removal of Competitor Ads Photo Slideshow, and many more. And that’s what we’re going to discuss in today’s article. As a Yelp-certified agency, we at Cybertegic will explain the different features you can get from Yelp Enhanced Profile.
- Business Highlights
Business Highlights allow you to add six distinct icons to your listing and showcase your business’ special offers and services. These icons can help you get a search user’s attention and immediately give them an idea of what your business has to offer them. You can choose from over 30 highlight icons, including Certified Professionals, Eco-Friendly, Workmanship Guaranteed, Offers Commercial Services, and many more.
- Call-to-Action
A Yelp Enhanced Profile allows you to add a Call-to-Action on your listing, which is very crucial if you want your listing to bring in leads and revenue. It makes it easier for your potential customers to take secondary actions or engage with your business. These Call-to-Action includes “Call Now,” “Book Now,” or “Set an Appointment.”
- Verified License
Verified License puts a blue Verified License badge on your listing, which helps boost your business’ credibility. This also increases your user’s confidence in making any transaction with your business. You need to apply to Yelp for a license and wait for it to be verified after their manual review.
- Portfolios
A portfolio is a feature that allows you to upload a collection of images regarding a project your business has handled or currently handling. This helps you showcase your abilities and expertise to search users who may need the service you offer.
- Logo
A free Yelp account won’t enable you to upload your business logo. However, a Yelp Enhanced Profile can. And why is the logo so important? Well, a logo makes your brand memorable to search users. It builds brand awareness and recognition, which helps a lot, especially in search results.
- Photo Slideshow
Photo Slideshow allows you to choose high-quality photos of your business and display them on top of your listing page. These photos rotate continuously, giving a dynamic presentation of your business and brand and showing your customers what you have to offer.
- Removal of Competitor Ads
A Yelp Enhanced Profile also allows you to instantly remove your competitors’ ads which are usually located in the center area of your listing. Removing your competitor ads will help search users to focus on your listing and business alone.
- Yelp Connect
Last but not least is Yelp Connect. This allows you to share timely and creative updates about your business with your customers and search users. These updates will show on your Yelp page and reach users who have previously viewed or interacted with your listing.