Search Engine Optimization, popularly known as SEO, focuses on getting your website and its URL rank on Google’s first page. When it comes to SEO, there are two main approaches that you should know. The first is off-page optimization which primarily focuses on building links outside the website to establish brand authority and expertise. The second one is on-page optimization which involves optimizing your website and its on-page features to ensure that Google will be able to index and crawl your website.
To further have an idea about on-page website optimization, we listed below the factors involved in this process. As the top digital marketing company in Los Angeles, we optimize these leading website factors to rank our clients’ websites on Google.
- Page Title
Your web page title is the first attribute that shows up in Google search results for your website. So remember to make each page title unique. Add the main keyword on your page title that is relevant to its content. A page title should only have 65 to 70 characters at most.
- Meta Description
The meta description is the sentence that describes the topic or the overall content of the page to search users and search engines like Google, Bing, and Yahoo. So when it comes to meta description, make sure that you add a vital keyword, and its content is relevant to your web page. Your meta description should only have 155 characters at most.
- Meta Tags/Meta Keywords
Meta Keywords are unique search terms or search keywords that are related to your web page. Like page title and meta description, it tells search engines what your web page has to offer. For example, suppose your web page is all about Wedding Flowers. In that case, your meta keywords should include wedding flowers, wedding florists, and special event flowers.
- H1 Tags
H1 Tags is the largest HTML heading you can use on a web page — with the smallest being H6 tags. When it comes to adding H1 tags on your web page, make sure to use vital keyword terms. You can use this H1 tag for your page’s subtitle.
- Alt Text
Alt text provides an alternative text when an image in your website doesn’t load or display on your website. Make sure to add alt text on every photo of the web page and match its destination’s primary keyword.
- Title Text
The title text refers to the link in the main’s content. When it comes to link building, you include a keyword to your web page or blog post content and add a link to your website or landing page. The title text also shows when you hover the link in your content.