Content creation may be considered by a lot of people as overrated. You might often hear the phrase, “content is king.” And although it may appear overrated, the saying is true. Even with the algorithm updates Google is releasing, content creation still hasn’t lost its efficiency when generating leads for online businesses.
This article will further explain how powerful content creation is by giving you facts and statistics.
- 91% of B2B companies use content marketing to further improve their business and digital marketing strategy. This only shows that many businesses actually believe in the phrase, “content is king.”
- 87% of online brands say they use social media when distributing content creation. Social media is one of the most effective ways that marketing experts use to share their content. As discussed by the best digital marketing company in Los Angeles, social media marketing is a powerful tool to connect with your audience and potential leads.
- 62% of B2B say that LinkedIn is the most effective social media platform for their business. LinkedIn has a professional and business look and approach, which works perfectly for businesses-to-business companies.
- 67% more of B2B leads say they generate leads and sales through blogging. Creating content that showcases, features, and tells information about your brand and business is a great way to introduce search users to what you can offer them.
- 58% of B2B users say that web articles are effective. Google loves to show content that adds value and has the right information that users are looking for. Your website is also likely to rank high on search engine page results when you provide new content for users to read.
- 79% of businesses say that lead generation is their goal for starting digital marketing, and 50% of these businesses say that content creation has become an effective part of getting new leads from their online channels. Lastly, 39% of these businesses say that content creation is the most challenging tactic they can execute.
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If you’re having difficulty with your business’s content marketing, Cybertegic can help you. We can help you create killer content that engages online users and turn them into leads to grow your business.