Video marketing is one of the best channels you can use to advertise your products. This shows the success of Youtube, Facebook, and Instagram stories, Snapchat, and Tiktok. But if those are not enough to convince you, the article below might do.
Here are the reasons why video marketing is important and how it can help you build a successful campaign:
- 64% to 85% of online customers are likely to buy a product from a website store after watching a product video.
- People are also likely to share videos on social media channels than articles with plain text or images. This gives your products and your business brand a better exposure to different social media platforms.
- According to marketing experts, an e-commerce store with product videos is more likely to get 73% more customers.
- Product videos can help you rank higher on Google search results. You can easily climb the top of SERP because Google prioritizes and favors websites with product videos.
- A video also takes less effort to view than reading a product description with lengthy text. It is also likely to engage the audience and keep them captivated.
- A video also takes less effort to view than reading a product description with lengthy text. It is also likely to engage the users and keep them engaged.
- Videos appear about 14% of online search results. In fact, Google now has a tab for video search results to show its importance.
- Millennials love to watch videos. In fact, millennials have become the largest population in America and contribute to 54% of all online purchases.
- Millennials love to watch videos. They have become the largest population in America and contribute to 54% of all online purchases.
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When creating videos, make sure to don’t confuse product videos from demo videos. Product videos feature more of the product’s functionality and use. On the other hand, demo videos show how the product video should be used.
Other tips to take note of when creating your product videos is to keep them contextual, authentic, concise, and relatable. And most importantly, your product video should solve a specific business problem.
If you need to start your video marketing strategy, we at Cybertegic, the best digital marketing company in Los Angeles, can help you. Call us and feel free to talk to one of our marketing experts.