Yelp is, no doubt, one of the most popular business listing websites there is. In fact, 44% of online consumers go to Yelp to search for local businesses in their area. This statistic alone can show us how important it is for local businesses to have their Yelp page to reach online customers within their local area.
But if you are still looking for more reasons why you should include Yelp in your online marketing strategy, then you stumbled upon the right article. Today, we at Cybertegic, the best digital marketing company in Los Angeles, have rounded up four reasons why Yelp is essential for local businesses.
Most Yelp users are sure buyers.
According to reports, 80% of users who visited Yelp have the intention to make a purchase. In fact, the Yelp app generates over 200,000 daily calls to businesses, while 10,000 weekly food orders are being generated by restaurants from its app. Also, businesses with non-paid Yelp accounts have seen an increase of $8,000 in their average annual revenue. Businesses with paid Yelp accounts, on the other hand, have seen an increase of $23,000 on their average annual revenue.
Yelp helps build your online reputation.
In Yelp, more than 66% of all reviews are either 4 or 5 stars. This means that it is important for business owners to respond and acknowledge negative reviews while promoting and sharing positive reviews from their satisfied customers. Also, 77% of small businesses say that Yelp has helped them change how they respond to customer issues and complaints, helping them build their online reputation.
Yelp helps online customers find your business online.
There are more than 60 million unique visits that Yelp gets from its mobile app. And more than 200,000 users ask for directions to businesses daily using the Yelp app. This has led car manufacturers to integrate Yelp into their navigation system. Not only that, Yelp is very useful in citing your business NPA, which is important in increasing your local search result ranking.
Yelp persuades people to buy.
Reports stated that 70% of global consumers trust online reviews as much as personal recommendations from friends and family members. Positive reviews also influence online users and their purchase decisions greatly. In fact, 90% of Yelp users say that online reviews affect their purchases, and 93% of people who research and read business reviews end up making a purchase at the business they have searched for.
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These important details lead us to conclude that Yelp is indeed very effective in reaching out to local customers. It is also a sure and effective way to increase your online visibility, especially in local search results.
