Video marketing is continuously growing as search engine and social media channel users today prefer this content type. If you don’t have any ideas on where to start with video marketing, this article may help you by giving you some basic concepts.
Let’s check out these 10 basic video marketing tips from experts:
Make sure that your social and mobile marketing are connected.
Take note that your videos should be formatted to play on any mobile devices regardless of the social media site they are using.
Post on Youtube and Facebook.
Use two channels to upload your video content. Most people make the mistake of only focusing on one channel.
Build your brand.
Anyone can watch your videos, but you should deliver valuable content to users to build a following. This way, you can build your brand, and users can trust it.
Remember that videos can drive purchasing.
Take note of this when doing a product launch. According to experts, consumers are four times likely to purchase a product after checking out a video than reading its product description.
Hire a videographer.
If you want the video content to look great, then, by all means, hire a professional videographer. Most companies hire professionals to shoot and create their corporate videos.
Try a live video.
Live internet traffic is growing fast and will soon account for 13% of all the total video traffic. This is enough reason to start doing FB Live and Youtube Live.
Engage your customers with your videos.
Videos are likely to be retweeted or shared six times than photos and are also three times likely to be shared than GIFs. So create videos that are compelling enough to be shared.
Design videos for sound off.
The majority of ad videos on Facebook are played without sound. So make sure that you will be able to express your message visually. Add captions and show your logo and products to help communicate your message in your videos even without sound.
Publish square videos.
78% of videos on Facebook are published in square sizes. Plus, according to a great social media marketing company in Los Angeles, square videos get more engagement.
Invest in video marketing.
Videos should be one of your leading marketing strategies. It should not be made to supplement your other marketing strategies.
