According to a report made by GoGulf.com, 46% of all Google searches are looking for local information. On the other hand, 72% of consumers who did a local search visited a store within five miles, as reported by HubSpot Marketing Statistics. These statistics show how businesses can get qualified leads from search engines by optimizing their website to be found locally. If you still don’t know how to optimize your website for local SEO, this article will help you. Below, we listed six easy tips on how to get your website found locally as recommended by the best digital marketing company in Los Angeles.
#1 – Optimize your site locally.
Make sure to include geographic-specific information on your landing pages. Add your physical store’s address and contact information in the footer. Also, include appropriate location keywords on your page title, URL, H1, and content. Last but not least, your website should have a responsive design and be optimized for mobile.
#2 – Claim or create your business listing on online directories.
Start creating accounts in popular online directories and business listings. Start with Google My Business and Yelp. These two listings will help you show up on local search results. Keep in mind that when creating your accounts in these listings, make sure to complete your company’s profile. Add vital information such as your business name, phone number, and address.
#3 – Use local phone numbers.
When creating pages for local listing and business directory websites, make sure to use your local phone number and physical address stated on your website. Do the same for your social media pages, especially Facebook, Twitter, Instagram, and LinkedIn. It is also helpful if you can add a map to your Contact Us page.
#4 – Improve your service to get reviews.
Reviews have a significant role in improving your website’s rank locally. Google, for example, has preferred user-generated content such as customer reviews on Google My Business and other directory listings and product reviews on blog posts and social media accounts. This is because online search users trust content from other consumers more than marketing content from the brand.
#5 – Advertise your website locally.
Once you have done local SEO on your website, link building, and business directories, the next step you need to do is start your local ads. You can do this by creating a campaign on Google Ads and use its geo-targeting feature so that your ads will show on your target location.
#6 – Use your social media channels.
Social media pages are significant indicators to tell search engines where your business is located. In fact, you can even add locations to your social media posts. Use this to your advantage, so you can reach out to local customers looking for products or services on Facebook, Twitter, or Instagram.
***
By following these easy tips, you will have a solid start on your website’s local search engine optimization so your website can be easily found locally. If you want to learn about local SEO for your business, we at Cybertegic can help.
