Believe it or not, email marketing still works. In fact, according to an infographic posted by CallBox.com, email marketing has an estimated ROI of 4,300%. Moreover, businesses who have practiced marketing strategy from 2012 to 2019 experienced a 20 to 28% increase in their overall revenue.
Want to experience the same ROI? Here are a few ways to improve your email marketing strategies, from the best digital marketing company in Los Angeles:
- Schedule the emails for sending on the right days.
According to digital marketing experts, emails that arrive on inboxes on the weekends get a higher click-to-rate than those that are sent on weekdays. The ideal days, then, would be Friday, Saturday, and Sunday.
- Do not send too many emails to avoid unsubscription.
A lot of email users said that the main reason why they unsubscribe is the sending frequency from marketers. Sending too many a day come off as spammy. Sending emails or newsletters thrice a week can lead to lower click-through-rate. A healthy email marketing requires sending one per week.
- Add more links.
Believe it or not, according to email marketers, the more links embedded in the newsletter, the higher the click-to-rate it gets. So you might as well consider inserting three links in your email if possible.
- Optimize your emails for mobile.
A significant 81% of people use their mobile phones to check their emails. That is why it’s important to make your newsletter mobile-optimized.
- Make use of email tools.
Only 20% of online marketers use tools in their email marketing. There are actually a lot of useful email marketing tools, and some of them are even free like MailChimp.
- Keep subscribers engaged with surveys and polls.
An effective way for your subscribers to click your newsletters is by keeping them engaged. And one effective way to do this is to create surveys and polls with exciting topics. Go for the viral ones to make sure they catch the audience’s attention.