Not that we’re saying the exact same spiel that most blog sites about marketing industry (including us) say during a year-end post, but we have to admit, 2014 has been indeed a big year for Internet marketing.
Call it cliché, but evidently with the sudden rise and popularity of hashtags (thanks to Fallon and Timberlake), utilization of various social networking sites as the next customer service hub, and the advent of Alibaba’s successful IPO, there’s no doubt that Internet marketing proves to be a big winner of 2014.
And now that 2014 comes to a close, what will be the next big thing for Internet marketing firms this coming 2015? On this post, we’ll be laying down our own 2015 forecast as to what various topics, trends, strategies and hot items available for the coming days ahead.
Here’s our list of 2015 predictions and expectations.
1. Diversity in Videos will Play a Big Role in Online Marketing – Not only in terms of video creation (Narrative content, aesthetics, etc.) but also in the utilization of other video streaming/sharing sites such as Vimeo, Dailymotion, and the likes, as well as Facebook’s video capabilities. This will also give way in using live streams and webcasts for promoting business, products and services online.
As seen in 2014, videos helped move Internet marketing to the next level, with big names doing and focusing nearly half of their marketing tasks online –Videos being one of the most used medium. So this coming year, expect to see more viral marketing, promotional teasers, dynamic inforgraphic animations and visual explainers here and there.
2. More Social Media Interactions – As said a while ago, social media platforms have evolved from simple way to emphasize your online visibility to a much more effective way of communication and “humanization” of an online business entity. Within the coming year, social media interactions will intensify because of its accessibility to both the audience and the business. Marketing-wise, posting of promos, launch, introductions and explainers will be more likely to access via social media platforms as well.
3. Smarter SEO Techniques in Content – Now that Google has flourished its ranking system even more, SEO experts will be more diligent, creative and wiser when it comes to submitting and posting web contents, particularly articles for landing pages, blogs and keyword use. This will improve the employment and relevance of the employment of negative keywords as well as images. In relation to this, perhaps, it is expected that copies will become more concise and shorter in length, as most audiences are now inclined to a more visually-engaging contents nowadays.
4. More Aggressive PPC Actions will be Seen this Year – And from the looks of it, more business are now aware of the pros and cons of PPC. However, this 2015 marks the PPC’s more involved and booming online marketing presence, mainly because business owners can now gauge, predict the right timing and use various techniques to engage in paid ads and sponsored links with a more reasurring result of faster ROI.
5. Real-Time Bidding is The Way To Go – We’ve seen the efficiency of Real-Time Bidding this 2014. That’s why it is safe to say that this dynamic online marketing practice will be the thing of Internet marketing in 2015. And because of this, the transaction relationship/tasks between publishers and buyers will be much faster.
6. More Involvement of Mobile Technology – Finally, the massive involvement of mobile technology greatly will greatly affect the way advertisers and marketers will render their online campaign. Internet marketing will become more mobile-friendly in 2015. And as an expectation, experts must take this “mobile” thing into consideration in showcasing their campaigns.
These are just some of the things that most probably will take place the moment 2015 drops. But just to clarify, these are just predictions. We ain’t Nostradamus for one thing, so the outcome of your business plan for the year 2015 will still be based up to you on how to execute and use these trends to your marketing advantages.
That being said, it is important to mix and match various strategies and marketing techniques to know your rhythm and to concoct the perfect mixture of these practices that will best suit to your business frame. After all, New Year is all about changes and discovering new things. Might as well try it.
To 2015 and beyond! Have a prosperous online marketing, everyone!