Before, there was radio. Next, there came the boon of television. Today, social media is the showrunner, in terms of market campaign. In fact, many companies and business owners resort to showcase their brand by channeling it via the information superhighway, particularly through social networking sites such as Facebook, Twitter, YouTube, and the likes.
With that being said, it is important to keep in mind that launching a fan page or a creating a Twitter account does not simply equate to becoming a successful brand. Social media is “the word of mouth” of the now and each click of the “LIKE” button adds to your potential market growth, thus leads to your campaign’s overall virality. That’s why part of the strategy is to be in-the-know (virtual eavesdropping, if you may) of the current buzz and latest trends happening around the world of social media to see and manage the movement of your marketing campaign the right way.
To accomplish this, relevant tools for social media analytics are needed. Here are 5 essential tools to use for your social media success:
Google Analytics
is presumably the most-popular, most basic and most-used web traffic analysis tool to keep track of your social media activities, while acquiring relevant information on the movement of existing and potential site visitors. Primarily, Google Analytics is used for tracking web traffic and determining the traffic’s source, which includes traffic coming from social networks such as Facebook, Twitter, Tumblr, YouTube, etc. Moreover, it is also utilized for keyword study, which is also very useful especially when posting catchy and relevant contents for campaigns on various social media sites.
Audience Retention Report (YouTube)Audience Retention Report is basically YouTube’s Google Analytics for your videos. Overall, the basic reports summarize your video/channel’s potential to maintain its viewers. Digging more, this tool has the ability to show your video’s strong points and weak spots (the exact moment in the video when viewers tend to stop watching) length-wise. Having this tool can aid your strategy for viral video-making in terms of creating a storyboard, aesthetics, as well as for considering the length of your reel.
Buffer
As told in the previous post, timing is important when it comes to posting contents on social network sites. This is where Buffer comes in. Its main purpose is for queueing your much-needed post on social sites including Facebook and Twitter.
SocialMention
SocialMention is an all-in-one real-time social media search, analysis, monitoring and tracking tool, ideal for gathering activity stats within a specific social media source. Along with the usual features like Top Users Report and Keyword/Hashtag analysis, what’s good with this web-based tool is its downright usability and straightforward search functions, with no complicated steps, unnecessary logins, or plug-in installations, whatsoever before use.
Canva
Netizens are compelled to click the LIKE button to your Facebook page mainly because of its interesting content, and that involves images and witty captions. For tasks like these, Canva is one of the best (and easiest) web-based design tools for incorporating photos with your copies. Ideal for designer newbies, this tool is free of charge (except for using Canva’s own stock photos), and users have the freedom to utilize their own photos by uploading it.