Google is starting to introduce a new change to its search engine algorithm, and digital marketers are beginning to refer to it as the “Starmageddon Update.” This update means that Google’s search engine algorithm will shift its attention and prioritize ranking websites with great reviews online.
Here are the reasons as to why Google is giving importance to online reviews:
- Reviews can influence purchasing decisions.
Online review is a significant factor for search users to identify if an online website or business is credible and trustworthy. In fact, according to statistical reports, only 10% of consumers would consider buying from businesses with a 2-star rating.
- Reviews boost SEO rankings.
With Google’s Review Rich Results Update, the search engine algorithm has been updated to prioritize placing websites with five-star reviews on top of the search results page. Moz also rated online reviews as the 5th most crucial ranking factor for local search results. Branding has indeed become a significant factor in sending the ranking signal.
- Reviews are a great way to increase your brand’s credibility.
According to reports, 78% of people trust online reviews as much as personal recommendations coming from family and friends. Most online shoppers often prefer looking for product reviews first before purchasing online.
- Reviews help businesses improve their products and services.
Reviews can significantly help improve your brand’s products and services. They give you precise detail about what your target customers like and don’t like about your business. You can use this information to further improve what you offer.
- Reviews are important in social media.
Google favors websites with a lot of good reviews on social media channels and business listing websites such as Facebook, Twitter, LinkedIn, Google My Business, and Yelp. In fact, according to the best digital marketing company in Los Angeles, shared reviews are said to increase the chances of conversion by 5% to 8%.
- Reviews are the best form of free online advertising.
A whopping 74% of online shoppers say that positive reviews make them trust local businesses more than branding content. Customers want relevant reviews, which most of them categorized as ones that have been posted for a month or two.
