Ever wonder why your website is not showing on Google? Perhaps, there are things that you are doing that are hurting your website’s SEO, making it harder for Google to index your website and show it on their result pages.
Here are 15 common SEO mistakes listed by the trusted digital marketing company in Los Angeles:
- Not improving the sluggish page speed and response time of your website. Most users leave websites that don’t load for at least 5 seconds.
- Having too much clutter on your website’s above fold. Adding too many buttons or options for your online can confuse your visitors.
- Not optimizing your website for mobile use. Google now penalizes websites that are not mobile-responsive.
- Not adding a sitemap to your website. This sitemap helps search engines index and crawl the web pages of your website.
- Having a poorly designed landing page. Instead of getting a conversion, you might be wasting the incoming leads by leading them to a bad landing page.
- Having zero social media presence. Most users first search for a brand’s social media pages before buying products or subscribing to their services.
- Not optimizing for local search. Google is focusing their attention on optimizing the local search results, so you might want to consider doing local SEO.
- Using uninteresting headlines. You must come up with a click-worthy headline for your web pages and content as much as possible.
- Not creating engaging content. By not publishing good content, you’re losing a large portion of your audience that could turn into possible customers.
- Using unclear call-to-action. At least, your landing page should be guiding your customers to the purchase-action, not confusing them.
- Not using alt tags for your images. Alt tags can help pictures on your website rank on Google Image Search Results, which can help your campaign.
- Doing keyword stuffing on your website. This could eventually lead Google to penalize your website if you continue to do so because it appears as a spammy website.
- Lack of proper internal linking. Building links inside your website can help your ranking if used correctly. It is also the best option for starting sites that are having trouble to build off-site links.
- Not replacing broken links. This can affect how search engines crawl and index your website and its web pages.
- Not linking out to quality websites. Linking to quality websites helps a lot in ranking your website on Google and other websites.
