Google My Business (GMB) is a free business directory listing tool from Google. It helps local businesses promote their brand, products, and services across Google Search and Google Maps for free. If there are any search users near your location looking for any products or services you offer, it will show on Google Search Results in its own section under Google Ads if your business listing is optimized. This makes GMB a very powerful tool for increasing your local customer reach and brand awareness.
To further show you the importance of having a Google My Business listing, we provided you with the top reasons below as to why you should have one for your business:
It improves your SEO ranking.
Having your own Google My Business listing and optimizing it can boost your local search result ranking. The more information you have for your business, the more credible Google sees it. According to DataBox.com, the most important details that your Google My Business should have are:
- Name
- Address
- Phone Number
- Website URL
- Business Categories
- Business Hours
- Logo
- Service Area Details
- Cover Photo
- Other Images
It attracts local customers.
According to Google, more than 46% of all searches have local intent. This only shows how having a Google My Business can benefit your business in the long run, especially when attracting local customers within your reach. Besides that, having a GMB listing is the easiest way for your business to show up in Google Search and Google Maps.
It can increase your online sales.
Google uses GMB listings and other real-time data to answer user-specific queries, allowing qualified local customers with purchase intent to find your business. An online sneaker store called Pam Pam used Google My Business and saw a 39% increase in shoppers finding their product and store through GMB.
It allows you to engage with your previous or existing customers.
Google My Business also allows you to post announcements, events, and promotions that will show on your business listing. This makes it easier for local customers to see what’s new with your business, and it also increases customer engagement. In fact, according to BrightLocal.com, a well-updated Google My Business listing can bring 56% of website visits, 24% phone calls, and 20% direction requests.
It helps your business gain customers’ trust.
Last but not least, Google My Business allows customers to post reviews on your GMB listing. People trust online reviews; according to studies, more than 90% of consumers regularly check online reviews before making a purchase or transaction, and 84% trust reviews as much as a personal recommendation from their friend or family.
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Now’s the best time to claim your business listing and optimize it to its full potential. If you need help in optimizing your GMB listing, Cybertegic can help you. We are the top digital marketing company in Pasadena. Schedule a free consultation with us by visiting our website.