Callout extension is a great way to promote your business’s unique promotions or your products and services. They also help your ads stand out from the other promotions, as callout extensions show users why they should click your ad instead.
Once you create or add a callout extension to your ads, they are eligible to appear on both mobile and desktop devices. You can add up to 10 callouts, depending on the character spacing, device, or browser that you are using. These callout extensions appear below the ad description when added on ads, separated by dots or a single line for desktop users. On the other hand, callout extensions are wrapped in paragraph form for mobile users.
Are Callout Extensions Effective?
Callout extensions are designed to highlight what makes your business stand out. They allow you to promote your brand’s unique aspects and why search users should choose you instead of your competitors. Their main goal is to highlight your brand strength and increase your ads’ click-through rates.
So, how effective are callout extensions? PPC Hero‘s case study saw a remarkable 221% increase in the click-through rate and a 40% conversion rate in their ads upon adding callout extensions.
Another company called BidCops did its own research into the effectiveness of callout extensions. After applying for callout extensions on two of their accounts, they saw a 20% increase in click-through rate. Using the same extension to a third account resulted in another 11% increase in click-through rate.
With those statistics, marketing experts approve that callout extensions are a great addition to any ads that want to highlight their brand strengths. If you’re going to do the same for your ad campaigns, below is a complete walkthrough on using callout extensions on Google Ads.
The guide will teach you how to:
- Add callout extensions
- Edit callout extensions
- Remove callout extensions
- Schedule callout extensions
- Tips in adding callout extensions
Add Callout Extensions
- Step 1 – Go to your Google Ads account.
- Step 2 – Click the Ads & extensions from the page menu located on the left.
- Step 3 – Click Extensions in the subpage menu.
- Step 4 – Click the plus button to add an extension and choose the callout extension.
- Step 5 – In the “Add to” dropdown menu, select the level you would like to add your callout extension. You can either choose between the Account, Campaign, or Ad group.
- Step 6 – To create a new callout, click the Advanced options to set device preferences. Check the mobile box if you want to develop mobile-only callouts. Type the text in your field.
- Step 7 – While using an existing callout, click the “Use existing” radio button. Then select the callout you would like to use from the list.
- Step 8 – Click Save.
Edit Callout Extensions
- Step 1 – Go to your Google Ads account.
- Step 2 – Click Ads & extensions, then choose Extensions in its subpage menu.
- Step 3 – Choose the callout you would like to edit.
- Step 4 – In the Callout extension column, click the pencil/edit icon next to the name of the callout.
- Step 5 – Set the changes to the callout you would like to make in the window that will appear.
- Step 6 – Once you’re satisfied with the changes, click Save.
Remove Callout Extensions
- Step 1 – Go to your Google Ads account.
- Step 2 – Click the Ads & Extensions in the page menu on the left.
- Step 3 – Click Extensions in the subpage menu and choose the callout summary card.
- Step 4 – Select the boxes next to the callouts you plan to remove.
- Step 5 – Click Remove in the blue bar and choose Confirm.
Schedule Callout Extensions
Schedule callout extensions will help you set the days and times the extension will appear in your ads. Follow the steps below to schedule your ads call extensions:
- Step 1 – Go to Google Ads account and click on Ads & Extensions.
- Step 2 – Click Extensions in the subpage menu.
- Step 3 – Click on the Callout summary card.
- Step 4 – Select the callout you would like to edit.
- Step 5 – From the Callout extension column, click the pencil icon located next to the name of the callout, then click Edit.
- Step 6 – Click on the Advanced options dropdown.
- Step 7 – Click Select a date under the Start date. Choose the time when you like your callout extension to appear in your ads. Update the end date as well.
- Step 8 – Go to the Extension schedule, and select the days or times you would like your callout extension to appear. Remember the times you set to follow your account’s timezone.
- Step 9 – Click Add Schedule to enter additional timeframes for your callout extensions.
- Step 10 – Click Save.
Tips in Adding Callout Extensions
When adding callout extensions, there are things you need to remember. Here are four tips to keep when adding callout extensions to your ads:
Tip #1 – Make sure to provide general information about your business.
Make sure to give the general information that applies to your entire business. Also, provide specific details at the ad group level.
Tip #2 – Keep the text short for your callout extension.
Always keep the text short. The shorter the text you add, the more callouts you can show in your ads. For example, instead of using “Call us for a reservation,” try to use “Book Now.”
Tip #3 – Be specific with your callout extensions.
When adding callout extensions, make sure to give your customers detailed information. This way, they can decide if you have what they are looking for.
Tip #4 – Keep in mind the text limit.
Remember that the callout text is limited to only 25 characters. However, in other double-width languages like Chinese, Japanese, and Korean, it only has a 12-character limit.
***
Callout extensions are very effective in bringing in leads showing what your business has to offer. Using callout extension also helps your ads to stand out from your competitors. If you need help to promote your business through Google Ads, Cybertegic can help you. We are the top digital marketing company in Los Angeles and a Google Certified Ads Agency.
