Attention online retailers and Internet marketing service providers: a new survey found that in 2012, more marketers are planning to spend more on mobile ads than they did in 2011.
A report from the Internet Retailer detailed the results of a new survey from ValueClick Media from some 300 marketers done the last quarter of 2011. According to the study, 65% of marketers plan to allot more budget to mobile ads this year which is up from 52% last year. Meanwhile, from those investing in mobile ads, 94% plan to buy standard display ads for mobile devices like banner while 53% say they will use mobile ads that feature “rich media” like videos.
Here are more figures for you and your Internet marketing service provider to chew on.
About 63% of online marketers plan to use click-through rates to measure the effectiveness of mobile ad investments while more than half will measure brand engagement (54%) and awareness (52%) levels created by mobile ads.
Among the Internet marketing services available, almost half plan to invest more on social media advertising like Facebook and Twitter. Another 49% declared that they will spend more for video advertising this year in comparison to the 38% who said the same thing last year.
The other figures are as follows:
– 83% want to use pre-roll video ads which are the ads you watch before viewing the actual video online
– 68% want to do in-banner video ads which are the ads in common display advertising spots but play video instead
– 68% plan to measure video performance based on brand engagement
– 64% plan to measure video performance based on click-through rates
– 63% said their spending within ad networks will stay the same or decrease
So, what do these figures tell you and your Internet marketing service provider?
It’s simple really. It’s time to step up the game in terms of reaching out to your online market because more and more retailers and marketers are seeing the benefits of online marketing.