The goal of every online business when building a website is to get more leads and conversions. While creating websites with user-friendly platforms is much easier now, it is still crucial that you understand the components you need to add to increase the chances of getting leads and potential customers.
As a web design and marketing agency in Pasadena, we will share with you these six tips on how to improve your website to generate more conversions:
Tip 1 – Use a mobile responsive web design.
According to Search Engine Watch, 72% of internet users desire mobile-friendly websites. Additionally, 74% are likely to return to a mobile-friendly website. You may lose out on a significant portion of your potential customers if your website isn’t mobile-responsive.
A mobile responsive web design should have the following features:
- On mobile devices, users should be able to access the same content and information as when using a desktop PC.
- When mobile users arrive at your website, finding the information they are looking for must be accessible.
- You must ensure that the button sizes are adequate for the mobile device.
- Use large font sizes for mobile users to easily read your website content on smaller screens.
- Allow mobile users to easily switch to the desktop version of your website. A lot of customers still prefer to see the desktop version.
Tip 2 – Opt for simple navigation.
Your website navigation should be clear, simple, and straightforward to accommodate smaller devices such as smartphones. On top of that, applying simple navigation on your website eliminates other elements that could cause the user to lose focus on your Call to Action (CTA).
Straightforward navigation also improves your website’s user experience. With fewer options, visitors to your website can quickly find what they are looking for. And when they have a good user experience, they will likely become a potential customer.
Tip 3 – Shorten your forms.
Marketers spend significant resources gathering information about potential customers to drive traffic to websites and landing page forms. However, research indicates that the conversion rate for form submission is correlated with the number of required fields on a form.
The longer the form, the more visitors feel reluctant to fill out the details and submit the form. Thus, it is better to shorten and remove all unnecessary form fields. Use fields that are only essential to your goal for the landing page or campaign.
Tip 4 – Highlight your Call-to-Action (CTA).
A call to action (CTA) is an important marketing strategy to get conversions from your website. Learn how to highlight your CTA so website visitors can immediately see it.
Add a strong and clear “call-to-action” on your home and landing pages. It should compel your website users to take your desired action and become customers. This can be accomplished by making the CTA the main focus of your website page and making them visually clickable. A good web design should be able to point users to a single CTA.
Tip 5 – Improve your website speed.
KissMetrics.com says that if a website loads for more than three seconds, over 40% of your website visitors are likely to leave. Users want quick access to information. People will quickly leave your website if it loads slowly, which will devastate your conversion rate.
A website that loads quickly gives users a good experience, vital for getting more leads and making more sales. Plus, your website page speed score can also affect your Google ranking. A faster website can rank high on Google SERP than websites with slow loading times.
You can use resources like Google Page Insights to improve your website page speed. Upon entering your website URL, Google will give you a report which includes causes as to why your website is slowing down. The report will also provide you with recommendations on how to improve your website speed.
Tip 6 – Show your social proof.
BrightLocal.com found that 91% of consumers value online reviews similar to personal recommendations from friends and family members. Therefore, if you want your website visitors to become customers, adding social proof is the best way to earn their trust.
Testimonials, reviews, and star ratings are all examples of social proof. Businesses can increase their lead generation and conversions by incorporating them into their website. Show that your customers have enjoyed or are satisfied with using your products or subscribing to your service. If not, then you’re missing out on a lot of leads and losing a lot of conversions.
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Are you looking for ways to improve your website? Cybertegic is a web development company that uses top platforms such as Shopify, WordPress, and Magento. We build websites that feature a variety of functionalities and levels of expandability designed for your business industry. Schedule a free business consultation with us today.
