When you think about PageRank, which is Google‘s way of telling you how your webpages compare with others on the Internet in terms of link popularity and authority via a short bar with a scale range of 1 to 10, are you one of those who tend to go through all the technical approaches of understanding PageRank in order to get high Google rankings? If you are, then I say, that is a great deal of a reason why you are failing. I’ll tell you why. Google isn’t revealing anytime any exact values so that you can calculate the PageRank of your own webpages either to check or to match the PageRank number Google is showing you.
In Search Engine Optimization (SEO), before thinking about anything or anybody else, i.e. robots, humans, search engines, Matt Cutts, Danny Sullivan, link popularity, link juice, PageRank, and so on, you should start thinking about this one thing first and foremost.
What is it? OK, here it is: keywords.
That’s right, keywords – all you need to think about.
Concentrating purely on PageRank or backlinks or link popularity would be tapping only the tip of iceberg in search engine optimization.
Backlinks and PageRank are the rewards you get after you’ve worked hard with your keywords.
It’s really simple how it works.
Surfers using the search engines use keywords to find what they’re looking for on the web.
Making sure your website content is relevant to your keyword(s), and vice versa, is the best way to let the search engines know what each of your pages and your entire website is about.
Google gains the people’s trust by working hard to serve only the most relevant search engine results to their users. If your webpage is one of those pages, Google will reward you by giving it a higher ranking position than those that are less relevant to the user’s query.
Focusing on your keywords as your starting point in doing SEO will eventually lead you to the awareness of how well you attract backlinks thus increasing your PageRank. And also, makes you see which areas of your site on-page and off-page search engine optimization are performing well and which you’ll need to improve on.
Bottom line, the perspective I strongly recommend you get adapted with if you want top 10 search engine ranking success, is that, like creating good and useful content, which leads to acquiring backlinks, which leads to an increase in PageRank, such concepts as the 301 redirects, the Nofollow attribute, and the canonical link element, no matter how technical, are all rooted upon the purpose of helping Google and other search engines to rank you higher in the SERPs – as opposed to wasting your time trying to figure out how to trick them into doing so.
